ZIP
Look basic, feel empty. ZIP is Leonida’s primary outlet for disposable trends, badly printed tees, and the official uniform of those allergic to originality.
Mass-producing seasonal garbage that changes faster than your last Vice City situationship.
Found in rundown outlets and budget malls. A sanctuary for changing room deals and last-minute court hearing attire.
Catering to citizens who want to flex on Snapmatic without actually having a positive bank balance.
The Gospel of Basic
ZIP is the last stop before social rock bottom in Leonida. In a state where everyone is trying to be a "creator," ZIP provides the low-cost camo needed to blend into the masses. It’s the brand for people who value quantity over quality and trends over dignity.
The stores are notoriously packed with racks of regret and sales staff who are just as dead inside as their customers. Whether you need a fresh hoodie after a dumpster fire or a "clean" shirt for a parole meeting, ZIP ensures you look exactly like everyone else while you do it.
ZIP storefront observed in the background as an escalating riot spills into the streets of downtown Vice City.
Protagonist observed utilizing a ZIP hoodie for a quick identity shift before disappearing into a crowded urban skatepark.
Market Ecosystem
Other brands fueling the Leonida hustle: