ZIP
Leonida’s finest outlet for disposable fashion and zero personality. ZIP: look basic, feel empty.
Overview
| Category | Fast Fashion Retailer |
|---|---|
| Status | Confirmed |
| First Seen | Official Gameplay Footage & Storefronts |
| Location | Budget malls, rundown outlets, and broken dreams across Vice County |
| Inspiration | H&M parody |
Popular Products
ZIP pumps out fast fashion garbage for Leonida’s broke citizens who want to look like everyone else. From badly printed t-shirts to skinny jeans that fall apart after one party, ZIP’s 'Who Cares?' collection is a staple for those allergic to originality. Their seasonal trends change faster than your last situationship.
Brand Interaction
ZIP is the last stop before rock bottom. Citizens hit ZIP for last-minute party outfits, court hearing attire, or just to replace the clothes they lost in last night’s dumpster fire. The store is packed with racks of regret and changing rooms that double as hiding spots for petty criminals and awkward Tinder dates. The sales staff? Just as dead inside as their customers.
Known Activity Log
| Timestamp | Activity |
|---|---|
| Trailer 1 – 00:38 | ZIP storefront visible as citizens flee from an escalating riot in downtown Leonida. |
| Trailer 1 – 02:55 | Protagonist changes into a stolen ZIP hoodie before blending into a skatepark crowd. |