SubUrban | GTA 6 Brand Profile

SubUrban

The go-to brand for Leonida’s fake rebels and washed-up skaters. SubUrban: because your parents still pay your rent.

Overview

Category Streetwear Brand
Status Confirmed
First Seen Official Gameplay Footage & Storefronts
Location Strip malls, downtown backstreets, and skateparks all over Leonida
Inspiration Zumiez

Popular Products

SubUrban pumps out cheap hoodies, ripped jeans, and graphic tees designed for citizens who think 'skater' is still a personality. Their 'Vice County Reject' collection is especially beloved by washed-up punks and mall rats. Quality? Questionable. Street cred? Non-existent. But hey, it looks cool on Snapmatic.

Brand Interaction

SubUrban stores are the hangout spots for Leonida’s faux-anarchists and trust fund rebels. Citizens swing by to grab a hoodie, loiter by the fitting rooms, or steal socks. The brand's ads feature washed-up influencers doing ollies in empty parking lots. Expect grungy vibes, suspicious security guards, and enough graffiti to make your grandma cry.

Known Activity Log

Timestamp Activity
Trailer 1 – 00:42 SubUrban store front looms in the background as citizens cruise by on stolen BMX bikes.
Trailer 1 – 03:10 Protagonist rips through a SubUrban window during a downtown police chase.

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