Lifestyle Alcohol

Buff Beer

Real Strength, Real Regret. The protein-fortified lager for gym rats, wannabe alphas, and anyone who thinks a bicep curl justifies a six-pack.

Target Demo
Gym Bros & Brawlers

Catering to those who live in the gym and breathe testosterone. If it reeks of sweat and ego, Buff Beer is there.

Nutritional Lie
"Protein Fortified"

Marketed as a health supplement for the massive, though mostly used for bulking and blacking out simultaneously.

Regional Presence
Fight Club Staple

From backyard wrestling rings to underground MMA arenas, it's the official fuel for Leonida's bruising culture.

The Alpha Brew

Buff Beer is Leonida's answer to the fitness craze, turning the locker room into a bar. It sells itself as the "drink of champions," but anyone with half a brain knows it’s just cheap lager with a side of delusion.

The brand owns the gritty side of Vice County, dominating the vending machines of grungy gyms and fight night ice buckets. In a state obsessed with being bigger, louder, and dumber, Buff Beer is the liquid ego that keeps the flex culture alive and well.

Visual Impact Log
Sightings across Leonida's hotspots:
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Trailer 1: Grungy Gym

Promotional posters observed inside a sweat-soaked training facility, right next to the heavy bags.

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Trailer 1: Underground Fight

Ice buckets overflowing with Buff Beer cans seen at a chaotic bare-knuckle event in Vice County.

Lifestyle Ecosystem

Other brands shaping the brawn of Leonida:

In the real world, Buff Beer parodies the aggressive marketing of fitness supplements like Muscle Milk mixed with low-budget hyper-masculine beer culture.

Last updated: February, 2026