Only Raw Records
Leonida’s hardest, rawest, and most ruthless music label. Home of Real Dimez and the official sound of the Vice City streets, where every hit single comes with a rap sheet.
Operating as both a CEO and a puppet master, Priest manages the label with a controlling grip that extends deep into Leonida's criminal underworld.
Utilizing posters, social media, and underground fight club sponsorships to solidify its position as the premier label for trap and drill rap.
Directly involved in the distribution networks of its artists, blending the music business with illicit operations across the Keys.
The Sound of Leonida's Underbelly
Only Raw Records is the heartbeat of Leonida’s street culture. In a state defined by public spectacle, this label provides the necessary soundtrack for the ambitious and the depraved who treat the city’s sidewalks like a personal stage.
From the heavily guarded storefront in Downtown Leonida to the logos found on block party posters in South Beach, the brand is a staple of Vice County’s horizon. It is not just about the music, it is about a specific brand of American ruthlessness that refuses to separate the art from the violence.
The Only Raw Records logo observed on multiple music posters during a high energy street sequence in South Beach.
The central Only Raw Records storefront observed under heavy guard during a high profile Real Dimez album release event.
Market Ecosystem
Other factions fueling Leonida's street scene:
In the real world, Only Raw Records is a long standing GTA parody of the legendary and controversial Death Row Records.
Last updated: February, 2026